In our article “YouTube Analytics: What It Is and How It Works” we provided an overview of this incredible platform. Indeed, thanks to YouTube Analytics, every user can obtain a wealth of information about the performance of their channel and individual videos.
But that’s not all! YouTube Analytics, in addition to the main sections (Overview, Content, Audience, Revenue, and Trends), offers an “Advanced Mode” for performing more in-depth analyses.
The advanced mode presents a primary list of items organized based on your usage. In this case, Content, Traffic Source, Region, etc.
To access all other available functions, simply click on the More option.
Let’s now delve into 5 analyses that can be obtained from YouTube Analytics’ advanced mode!
1) YouTube Analytics: Source of Subscriptions
Knowing where your subscribers come from and which videos have contributed most to your channel’s growth is crucial for optimizing content, understanding what works best, and developing more effective strategies to engage the audience and increase visibility.
By clicking on More -> Subscription Source, you can instantly identify the source of user subscriptions for the desired time frame.
In our example, most subscribers came through the button below the video (YouTube Watch Page).
To understand which videos have generated the most subscribers, simply go to the Content tab.
2) YouTube Analytics: Traffic Sources
After a careful analysis of subscribers, it might be strategic to understand which traffic sources have the greatest impact, for example, in terms of views.
Going to the Traffic Source section, the platform will show a dedicated table. As you can see from this image, YouTube’s home screen (browsing features) is the one that generates the most views.
But that’s not all!
By clicking on External, you can understand which channels, external to YouTube, impact views and other metrics. In this example, Google’s organic search is much more relevant than social media.
3) YouTube Analytics: Which Devices Users Use
The Device Type section shows the devices used by users to watch your videos. A tip: monitor TV (Smart TVs and devices connected to a TV). In this case study, it has even surpassed computer usage!
Especially in America, smart TVs are particularly popular, and many creators have started displaying QR codes when they want to direct users to external platforms.
4) YouTube Analytics: Playlist Analysis
Creating and managing playlists on YouTube is extremely important.
Understanding which ones are clicked and viewed the most allows you to optimize content organization, improve overall viewing time, and guide users towards a more engaging channel experience.
YouTube Analytics provides all this information in the Playlists section.
5) YouTube Analytics: Revenue
Finally, YouTube Analytics offers a series of information regarding earnings generated from advertisements or subscriptions.
Simply consult sections like Revenue Source, Ad Type or Transaction Type.
