Big news from Meta: advertising is coming to the WhatsApp app … and more!
Here are the 3 new features coming:
- Ads while viewing Status
- Channel promotion
- Channel subscriptions
Ads while viewing Status: WhatsApp allows users to post a Status, a feature very similar to Instagram Stories: these are photos or videos visible for 24 hours, shared with your contacts.
Now, while viewing Status, ads may appear with a call to action (CTA) inviting the user to chat directly with the advertising brand.
A particularly useful feature for all those businesses that use lead generation as a lever to generate sales.
Channel promotion: it will finally be possible to promote your Channel to increase its visibility and subscribers.
Channel subscriptions: as with Instagram accounts, soon on WhatsApp it will also be possible to create monthly subscriptions to offer exclusive content to your subscribers.
IMPORTANT: Meta emphasizes that there will be no changes, in terms of privacy, regarding private chats, calls, and groups. They will always remain protected and will not be used as targeting criteria.
Ads will only use essential information, such as approximate location, language, and interests related to followed channels.
Keep following us for more details!
