Did you know that it takes only seven seconds to make a good or bad impression on someone you’ve just met?
This happens because what we capture with our eyes reaches the brain and is processed about 60,000 times faster than words. You may have judged someone’s appearance only to change your mind once you got to know them better and understood their essence—their identity.
It’s completely normal!
A person’s essence and their appearance are increasingly interconnected today, making non-verbal communication essential for making a good impression not only in private life but also, and especially, in the workplace.
To this end, let’s revisit the concept of personal branding, the process by which a person—but also a brand—promotes themselves as an authentic entity with strengths, knowledge, skills, expertise, style, character, and personality. An important part of personal branding is making a difference by fully utilizing visual elements, such as look, attention to detail, accessories, and behavior.
In this article, we offer some tips for building a successful image thanks to the power of non-verbal communication:
- Pay attention to your outfit; ensure it is neat and tidy, as it reflects your habits, your lifestyle, and the care you have for yourself.
- Communicate with your eyes: your behavior and the way you present yourself to others determines their reaction to you. If they smile and look at you attentively, they are interested in continuing the conversation; otherwise, they will appear cold and detached, wanting to end the meeting.
- Choose a key phrase that represents you and is able to bridge your professional and personal spheres. Don’t just think about what you do, but try to briefly present who you are. In this regard, our deep dive into building a personal purpose may be helpful.
- Take care of your social media pages: choose content that fits the specifics of the different channels and their target audience. For example, avoid sharing your beach photos on LinkedIn, as it would be out of context. It is good to build a social profile that is as true as possible and describes you best; for this, you can rely on expert image consultants who will know how to enhance all the positive aspects of your image, creating a perfect profile picture!
Does non-verbal communication matter for companies too?
Certainly! As mentioned above, many companies worldwide are embracing the Human Digital Marketing approach, emphasizing the importance of maintaining a constant and meaningful connection with their audience.
Brands show themselves as human and empathetic, and in doing so, they are perceived as authentic, genuine, and real, highlighting their people at work and as interlocutors. Furthermore, the choice of a color palette for a website is never accidental but contributes to creating a good psychological perception on the web.
Finally, make room for social media, which allows for two-way communication with the target audience: if your followers are engaged by a photo, a video, or a post, they will only further fuel a productive conversation.
This, after all, is also non-verbal communication.
Discover how your personal branding can have a significant impact on your business and that of your company, conveying clear and engaging messages to your audience.
Does non-verbal communication matter for companies too?
Do you want help building your successful image?
We at ARS are ready to support you!
