After discussing the importance of hashtags and how to use them, in this article we want to focus on how to write an Instagram bio.
First of all, what is an Instagram profile biography?
The Instagram bio is a profile section characterized by a maximum of 150 characters where you can also include hashtags or mention other users.
There are several ways to leverage the bio.
Are you ready to discover them? Let’s begin!
What is the Instagram Bio For
The Instagram bio can be used to:
- Highlight the UVP (Unique Value Proposition), which is a short phrase that communicates a brand’s value: just like on a website, in this case too, the UVP is the first element users read;
- Invite users to take action by leveraging the combination of CTA (call to action) and clickable link;
- Talk about the brand using a tone of voice consistent with other managed channels;
- Provide useful information to be contacted.
These are the main objectives of a biography, which can be modulated to achieve the intended purpose.
The Elements That Make Up an Instagram Bio
To know how to write an Instagram bio, you first need to understand the elements that compose it.
In addition to the “name” and “username”, you should focus on:
- Actual biography : it’s the heart of this section, as we’ll see in the upcoming examples, you can make it more commercial or more brand-oriented;
- Website: you have the option to insert one or more links to send users outside the platform. Remember that at the moment, links inserted in a post’s description are not clickable, which is why this item takes on a strategic role;
- Page: you can create or link a Facebook page to your Instagram profile;
- Category: this item helps people find accounts that belong to their preferred category;
- Contact options: you can decide to insert some info to be contacted: email, business phone number, address, and WhatsApp Business number. These are all optional fields and you can decide at any time whether to make them visible or not;
- CTA button: as Instagram itself says, “they are used to acquire customers directly within the platform”. There are four types of buttons, “Order food”, “Book now”, and “Reserve” which allow you to connect with partners that act as intermediaries, and “Add contact acquisition form” to collect leads.
- Profile display: you can decide whether to hide or show the category label and contact information.
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Real Examples of Instagram Bios
From theory to practice. Let’s now look at concrete examples of brands that have been able to leverage, in different ways, this strategic section.
Example 1: Branding Bio
Adidas focuses heavily on brand. It uses a very clear and direct UVP, also using its own personal hashtag. It leverages the link field to direct users to its website and shows the address of its headquarters.
Example 2: Bio with CTA
In this case, Sky Sport F1 doesn’t talk about the brand but uses the bio to remind when the next races will be broadcast. It uses its own personal hashtag and concludes with a final CTA: Follow us also on TikTok + link
Example 3: Bio with Account Connection
Rai Radio2 utilizes the function of tagging other profiles to mention closely related accounts. It uses a brand hashtag and inserts a link created with Bitly to make it more visually appealing.
Example 4: Hybrid Bio
In this fourth example of how to write an Instagram bio, VeraLab combines its UVP (“We believe in your skin”) with one of its strengths (“We ship all over Europe”) and a final CTA, all decorated with the use of emoticons, perfectly aligned with the brand.
Example 5: Bio to Generate Followers
In this circumstance, My Secret Case uses its bio to invite followers to follow its secondary profile, where content is still published. This mainly serves to:
- Reach users with another profile, thus preserving its positioning in the minds of consumers;
- Create a backup account in case the first one encounters problems, such as hacker attacks.
Example 6: Bio to Retain Users
Nabla heavily focuses on the use of its hashtags, indeed it invites users to use #nabla and #nablacosmetics in their posts.
Even if you have a small brand, try to create and use a proprietary hashtag; in the long run, you will see that even your customers will start to include it in the published content.
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In this article, we wanted to emphasize the importance that the Instagram bio holds nowadays.
It is a section that should not be neglected as it could negatively affect your reputation.
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