In our article “3 Tips on How to Grow on YouTube” we delved into how important data analysis is. Understanding what works and what can be improved is a starting point for creating and optimizing content.
Every creator can rely on an area present in each channel, namely YouTube Analytics. This section offers various metrics on videos, audience, and more generally, on the entire channel.
It’s easy to get lost among the different sections, so in this article, we’ll offer you an overview of the platform with some useful tips!
YouTube Analytics: What Are the Main Sections
YouTube Analytics consists of 5 main tabs:
- Overview
- Content
- Audience
- Revenue (visible only when activating the partner program for monetization)
- Trends
There’s also an Advanced Mode that we’ll analyze in a future article!
YouTube Analytics: Overview Section
This first area of YouTube Analytics is used to understand, in a few moments, the channel’s performance through a graph for four metrics: views, watch time, subscribers, and revenue.
All of this can be modified by selecting the preferred time frame (the default is 28 days).
Another valuable box present in the overview is the real-time counter for subscribers, views, and top videos.
YouTube Analytics: Content Section
The analytics concern all aggregated content or a specific focus on videos, shorts, live streams, posts, and playlists.
By selecting All, YouTube offers creators very concise but impactful boxes, such as new viewers, returning viewers, or subscribers gained, for a chosen period of time.
The other micro-sections (videos, shorts, live streams, posts, and playlists) are useful for obtaining vertical information.
For example: How many views has a certain playlist generated? What’s the average number of viewers in live streams? What’s the percentage of those who watched shorts?
YouTube Analytics: Audience Section
Another goldmine of information is thearea dedicated to users.
Here we can learn the times when our viewers are most active, which country they come from, their age, gender, or what device they use to watch videos.
Did you know that TV is becoming increasingly important? All these aspects must be considered when creating content!
YouTube Analytics: Revenue Section
The fourth part of YouTube Analytics is dedicated to earnings from the platform.
It’s possible to understand in a few seconds what the revenue trend is month after month or discover which are the videos that generate the most profit.
On YouTube, in fact, you earn mainly from ads present in your videos or from subscriptions; here you can find more information on “How to Increase Earnings from YouTube with Subscriptions”.
YouTube Analytics: Trends Section
Finally, in the Trends section, there are two very interesting elements.
The first concerns the terms that users use to find content similar to ours, while the second offers a search tool to find inspiration in video creation.
YouTube, in addition to showing the most searched keywords on the topic, also indicates if our viewers have watched related videos in the last 28 days.
Regarding the SEO channel, the platform indicates: Your viewers’ interest is low. Few viewers have watched videos on this topic in the last 28 days.
In a situation like this, a creator should prioritize other topics more in line with the audience’s interests, given the low interest shown in SEO. Focusing on more sought-after themes can increase engagement and improve the channel’s performance.
If you’re interested in this topic, keep following us for more advanced articles on YouTube Analytics!
