We can define Google as a large, constantly evolving ecosystem, where each tool is designed to improve the user experience and, at the same time, offer visibility opportunities to content creators. Among these tools, Google Discover stands out for its proactive approach: it’s not the user searching for information, but the content reaching the user, thanks to a system based on interests and browsing habits.
Google Discover represents a great opportunity for brands that receive greater visibility by primarily leveraging current trends.
Let’s delve deeper into the topic!
Google Discover: What It Is and How It Works
Google Discover is an additional feature available in the Google app on smartphones/tablets that shows users content closely related to their interests. In fact, Google Discover, as the name suggests, allows users to discover articles, news, or videos.
Each result is characterized by an image, title, description (which doesn’t always appear), brand name, and publication date.
The themes that appear on Google Discover are highly relevant both thanks to the numerous data Google has through its channels, such as YouTube, Gmail, the search network, and others, and due to the ability to manually customize topic preferences.
How to Appear on Google Discover
Now that we understand what this platform is and how it works, a question naturally arises: how do you appear on Google Discover?
All content is potentially eligible to be shown on Discover if it is indexed on Google and complies with the guidelines.
Additionally, Google specifies that no special tags or structured data are needed and that eligibility to appear still doesn’t guarantee publication.
It’s important to note that Discover prioritizes more recent content, but it’s possible for a user to find “older” videos or articles if they are genuinely useful.
Since Discover is based on logic similar to that used by Google in the search network, Google itself recommends:
- Creating effective titles to grab attention;
- Using appealing high-quality images. In this case, Google recommends using large images, at least 1200 pixels wide, and using the max-image-preview:large setting on the respective page, or AMPs. If you need technical advice, you can count on us!
- Avoiding practices to artificially increase engagement and unfair actions such as clickbait elements.
How to Analyze Google Discover Data [Case Study]
Thanks to the free Google Search Console platform, it is possible to monitor traffic trends from Discover!
For example, it’s possible to immediately understand how many clicks are received from the classic search network and how many come from Discover.
This graph shows how our article “ARS for culture. The concrete commitment for Anglo American Book ” was displayed in the Discover section, obtaining over 2400 impressions and 26 clicks, with an average click-through rate (CTR) of 1.1%.
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